Email Marketing Goes Hand-in-Glove With E-Commerce Shipping – Business Intelligence Info

ShippingEasyonThursdaylaunchedAutomatedEmailMarketingasanadditiontoitscustomermanagementmodule。

Thisnewtoolhasapowerfulrulesenginethathelpsusersincreasesales,thecompanysaid。

Itcancarryoutthefollowingactions:

Setupatriggertosendanemailtofirst-timebuyersimmediatelyafteranorderisdownloadedcustomizedwithalogoandspecificcouponcodeifdesired;

Automaticallysendanemailrequestingcustomerfeedbackontheorderandshippingprocess,definedbyordersizeandsetforsendingafteraspecificintervaltoensuredeliveryhasbeenmade;

Definetargetedcustomersforloyaltyrewardsorcouponpromosbyvariouscriteria,includinghowoftenandhowmuchtheypurchase,orwhenandhowlongagotheymadeapurchase。

AutomatedEmailMarketingalsocanbesetuptohelpgenerateproductreviews,upsellrelatedproducts,andwinbackcustomers。

Alibraryofplug-and-playtemplatescomewithit,includingforcoupons,productreviewrequests,feedbackrequests,first-timebuyersandVIPbuyers。

Back-EndSupport

ShippingEasyscloud-basede-commerceshippingplatformoffersthecheapestUnitedStatesPostalServicepostagerates,accordingtothecompany。

ItscompatiblewithexistingUPSandFedExaccounts,andworkswithEndicia。

UserscanintegrateitwithshippingAPIsfrom3dcart,AmazonPrimeShipping,AmazonSellerCentral,Bigcommerce,ChannelAdvisor,eBay,Etsy,Magento,QuickBooks,Shopifyandmore。

ShippingEasyismostlyaboutinventorymanagementinthedeliverychain,saidMichaelJude,researchmanageratStratecast/FrostSullivan。

Theyalreadymanagetheshippingprocess,soaddingemail-basedmarketingwouldbearealtime-saverfortheirclients,hetoldCRMBuyer。

ShippingEasyhasuniquedatathatnoothervendorshavewithoutdeepintegrations,saidRobZaleski,thecompanysdigitalcontentmarketer。

Wehaveallconnectedstoreandmarketplacedetails,productdetails,orderdetailsandshipping-relateddetails,hetoldCRMBuyer。

TheAutomatedEmailMarketingtoolconnectswithusercompaniesorderandshippingdata,allowingautomatictriggeringofemailswhileuserscarryouttheirnormaloperations,Zaleskisaid。

ShippingEasycustomerscanaddtheirowncustomeroruserliststothecompanyssystemsatanytime。

Purpose-BuiltforE-Commerce

ShippingEasysautomatedemailfuntionalitywasdesignedandbuiltexclusivelyfore-commercecompanies,Zaleskisaid。

BecauseShippingEasyiscloud-basedandusestheSoftwareasaServicemodel,noinstalledhardwareordatabasesareneeded。

Thecompanyscustomermanagementmodule,includingthenewautomatedemailmarketingtool,ispricedatUS$9to$49permonth,dependingonthenumberofordersacustomerprocesses。

Unlikemanycompetitors,customerscanhaveanunlimitednumberofsubscribersandlists,Zaleskipointedout。

TargetMarket

Theautomatedemailmarketingtoolisgearedtowardsmallbusinesse-commercefirms。

Itsmainlyusedtotargetconsumers,butitcouldbeusedinaB2Benvironment,Zaleskisaid。

Thatsaid,automatedemailmarketingseemstohavemuchmoreresonanceintheB2Cspace,notedFrostsJude。

Itslargelysupplantedthetraditionalflierspeopleusedtoreceiveinthemail。

AutomatedemailmarketingwouldntworkaswellintheB2Benvironment,hesuggested,becauseitsveryhardtotargettherightpeople,andpurchasesaremostlyapullkindofthing,notpush。

ShippingEasysautomatedemailmarketingtoolisaconvenienttime-saverthatalsoboostscustomerserviceforsmallbusinessesorthenetworkofindividualsellers,saidCindyZhou,principalanalystatConstellationResearch。

Thesesmallbusinessesareresource-challenged,shetoldCRMBuyer,whenitdoestodesigningandexecutingemailstocustomersforoffersorrelatedproducts,orinformingthemofshippingstatus。

RichardAdhikarihasbeenanECTNewsNetworkreportersince2008。

Hisareasoffocusincludecybersecurity,mobiletechnologies,CRM,databases,softwaredevelopment,mainframeandmid-rangecomputing,andapplicationdevelopment。

Hehaswrittenandeditedfornumerouspublications,includingInformationWeekandComputerworld。

Heistheauthoroftwobooksonclient/servertechnology。

EmailRichard。

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